Digital Marketing Expert

Digital Marketing Expert

Once travel is a lifestyle travel brand that opens up the African continent for the young at heart, the adventurer and the storyteller to live authentic experiences. We started off with our flagship youth hotel in Kloof street, Cape Town in 2013 and have grown the brand to Johannesburg and are expanding our presence in different locations around Africa. The youth hotels have won numerous national and international awards such as top 6 poshtels of the world (2015, Lonely Planet); Lilizela National winner 2017, 2018; Tripadvisor certificate of excellence and more.

We are searching for a Digital Marketing Expert to take our online platforms to the next level both locally and internationally. We aim to grow our brand through offering not only accommodation but also local and unique experiences such as multi day itineraries, music festival packages and much more. With this growth comes travel opportunities.

Painted across our office wall is the motto we live by: Work Hard, Play Hard, Travel Often. Our office culture is young, dynamic and quirky with a strong team spirit. Some of our hobbies include hoola hooping, gin tasting, rugby, music festivals, food markets, hiking and tshisa nyama. Not to mention, always freshly ground coffee brewing in the background. 

Qualities we are looking for:

  • Autonomous
  • Goal-orientated
  • Adaptable
  • Good Communicator/Technologically competent
  • Team player
  • Warm and friendly character
  • Curious intelligence
  • Open minded/Culturally sensitive

Primary role and responsibilities:

  • Social media strategy: Implement and manage social media platforms such as facebook, instagram, twitter & pinterest

  • Digital Ads: google ads, facebook and instagram ads via Facebook Business Manager 

  • Newsletter and email marketing 

  • Graphic design: posters, newsletters, email marketing 

  • Copywriting: blog posts, email marketing, social media, PR briefs, content briefs 

  • Website and social media analytics 

  • Event, workshop and conference attendance

  • Assist in planning social activities and in-house events i.e. fundraisers, networking parties

  • Proficient use in google tools, mail chimp, business manager Facebook

1. Strategy

An effective strategy is the key to any digital marketing campaign. A digital marketing expert must lay the foundation for the campaign, identifying how it will fit within the company’s marketing and business objectives.

Once the skilled strategist has identified the overall strategy, his or her next job will be to populate a tactical plan, creating various content campaigns and organizing the ongoing campaigns to match the marketing calendar.

2. Deliverability

You may have set your objectives, but you won’t be able to meet them if the content is never created. Ensuring your team and partners deliver content such as blogs, videography and photography in a timely manner.

3. Social Media Integration

The power of social media seemingly knows no bounds in digital marketing. You must be able to work across multiple digital channels, and plan the way they integrate and speak to each other.

4. Email/Guest Personalization

A deep understanding of customer personas, and different cultures.

5. Engagement

The digital marketing expert must make it his or her mission to successfully engage with a subscriber with each platform using blogs, competitions, videos, photos, UGC and more.

6. Data Management

What’s more, the digital marketing expert must provide thorough performance reports, so must measure open rates and click throughs, as well as identifying any marketing anomalies or emerging trends.

7. Attention to Detail

Content marketing is the cornerstone of every marketing campaign. Brand voice, tone, punctuation and spelling are crucial. Do you love crossing T's and Dotting I's?

8. IT skills/system experience: Google tools & analytics, Facebook Business Manager, Mailchimp and/or similar, design systems

  • Spam problems
  • Bounces
  • Bulking
  • The ISP
  • Mail Transfer Agent (MTA)
  • Throttling

9. Graphic Design

A basic grasp of graphic design is key to delivering a powerful message.

Working hours: 40h a week

Salary: R16500 per month

Dress Code: Informal - office based

Equipment needed:

- laptop

- smart phone

Candidates to please send a succinct CV (no longer than 4 pages), a cover letter with why specifically you want to work at Once Travel and please send a (maximum) 3 minute video clip of yourself and why you think you’re the right fit for the position to bdm@once.travel



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